The price advantage that comes with TeknoClub membership was always at the center of communications thus far – and it worked for new member acquisition. But this was not the only thing that consumers expected from the loyalty program. TeknoClub had to reflect the extra privileges that were beyond the price advantage to their communications. This led us to an idea that seemed small in scope but could make a big impact in the hearts of consumers. We worked on a campaign that would go beyond traditional special day communications and show TeknoClub members how much Teknosa loves them on “Valentine’s Day”.
We gave 33 TeknoClub members the products that they forgot in their shopping carts a long time ago as a gift. These forgotten products were sent to these TeknoClub members on Valentine’s Day. Teknosa’s love for its customers was thus solidified with a sweet gesture.