The Alibaba backed Trendyol is Turkey’s largest marketplace platform, with millions of users. Trendyol, despite hosting an immensely wide selection of products across a range of categories, is mostly perceived as a marketplace focused on fashion and fashion products, typically preferred by a female skewed audience.

Ahead of the holiday & discount season, we designed a communication campaign to display Trendyol as the online marketplace to go for anything a user might be interested in. Building on the consumers’ growing interest and investment in upgrading their living spaces, we designed a bold message delivered by a creative storyline featuring 2 of Turkey’s most beloved celebrities.