Keeping We agreed with PUMA Turkey that depression is a serious ilness that needs to be talked about in our country. We chose Aleyna Tilki, who had her own struggles with depression, as our campaign’s lead and together we said #HikayemBitmedi (#MyStoryIsntOver). Along with our launch event, our film was released on PUMA and Aleyna Tilki’s accounts, reaching millions.
We have included professional information and depression stories on hikayembitmedi.org.
We brought attention to depression and made it a mainstream topic in Turkey with our #HikayemBitmedi campaign. We will continue to talk about depression with our new projects very soon.