For Trendyol, Turkey’s leader e-commerce platform, November is a very important month full of campaigns, discounts and promotions as is for all e-commerce players. One of Trendyol’s competitive advantages is the diversity of services and products provided for users. In November 2021 campaign we strategized to build a communication plan highlighting all the ways users can benefit from Trendyol, Trendyol Yemek and Trendyol Hızlı Market.
We identified the unique selling propositions for all our services and combined them with user insight and occasions to produce more than 20 videos to be used on both TV and digital channels. We executed a methodical approach in production and combined our production assets with desktop animations to create a more creative way of communicating our discounts to the target audience.