As we were planning the new 360 degree campaign for Bilyoner, we had to create a brand image communication that felt authentic and true to betting enthusiasts. We were challenged with staying within the confines of harsh regulatory guidelines and while still being creatively striking.

Our ideas went well beyond our celebrity-studded film to include other media like outdoors, digital creatives, on-vehicle advertising and more. Our motto, That’s It!, underlined the ease and excitement of using Bilyoner to its millions of potential users in the 360 campaign.