We worked with Spotify to localize and tailor the global brand communication campaign to the Turkish market. The global objective was to establish Spotify as a platform for not only listening to music but a platform for a wider variety of audio content. As for the Turkish market, the objective was to expand the user base beyond an age group and beyond the urbanites. 

We worked with Spotify to localize the global campaign with assets designed for the Turkish market. We employed a large variety of formats ranging from an advertorial on Master Chef Turkey to targeted ads featuring Turkish artists. 

The result was an effective brand campaign delivering a truly local experience along as well as the global brand position.