We designed and executed a digital launch campaign built on 3 pillars:
1- To familiarize our target audience with the new product, we produced 100 recipes prioritized with respect to Google search volume.
2- To communicate the value proposition of the new product we utilized a very message oriented banner campaign utilizing programmatic and manual placements.
3- To educate consumers about the new product, we designed and produced a series of Bumper ads targeting frequently searched recipe videos.
Currently, we are wrapping up the launch campaign and look forward to executing a digital strategy worthy of Teremyağ brand’s potential.