bizim yağ digital strategy

Bizim Yağ, the Turkish margarine market leader, started working with us with the objective of designing and executing a long term digital strategy to compliment their strong market standing.


We designed a 3 stage digital strategy for Bizim Yağ:

Stage 1: Create sustainable brand engagement on the social channels preferred by the target audience.

Stage 2: Identify and execute unique opportunities to deliver the Bizim Yağ brand value through digital experiences.

Stage 3: Expand digital touch points beyond social channels to generate value for our target audience in their daily lives.

Through out Stage 1 & 2, we focused on Facebook, Instagram and Youtube. In 2017, Bizim Yağ was the FMCG-Food brand that generated the most engagements on Facebook for 5 months. On Instagram, with 130 K Followers and an engagement rate of 2%, Bizim Yağ is the top FMCG- Food brand. Our Youtube channel, surpassed 35 thousand subscribers in 9 months.


Going forward, we will explore mobile opportunities along with more technologically advanced solutions to maximize our interaction points with our target audience.

community management digital marketing social media strategy and analytics